hulu hoops -living in hulu.com for a week

hulu in Chinese is a kind of fruit symbolize mystery, magic and wonders.

after living in hulu.com for a week, i can say that it is a wonderland.

Layout

The layout of hulu explains itself very well: it is about TV and movie on the internet. Watch your favorites anytime for free.

The layout design is very easy to navigate, and user friendly.

Content

Movies & TV are the main content on the hulu. There are also some tutorial videos if you search for it.

The media database is very well designed. Query for your favorite content is just easy with search or a few click through. 

The quality of the content is fine for the personal and family enjoy with condition of free.

Commercials – Single Thread Commercial on TV v.s. interactive multi thread commercials on internet

Current commercials on hulu is all single thread style as they are on TV. The commercials break the content playing for 30 seconds every 15 mins or so.
Most of the commercials are the same ones. It is getting annoying after you watch it for over 3 times in a movie experience.

Remember we are on the internet and computer which is more intelligence than TV.

There are many different way of integrate commercials on internet without annoying audiences and still allow ads reach to massive customers on the internet.

turnkey advertising

This spring we’ll be launching a pilot program to offer turnkey advertising with the Silverlight Streaming video service. At MIX’08 we announced this pilot program to test the turnkey integration of the Silverlight Streaming service with the Microsoft AdCenter platform. This pilot program will allow a control group of Silverlight Streaming account holders to take Silverlight videos and automatically insert contextual advertisements into the end-user video playback experience.

Microsoft Encoder
allow produce Turnkey advertising as easy as one single click

In line commercials on the website

Picture in Pictures on the Video player

many other way that if we are creative and use the power of computer and internet

Is it all if it’s Free? Pay is also an option for people’s needs

I did a quick survey with coworkers and friends around. 50% people don’t have TV, cable setup at home. Computer is their central entertainment space.

Internet music, internet TV, internet Movie, it is all about free.

20% of them subscribe netflix.com, or go to movie cinema few times every week for the joy of visual art, theater sound system and social environment.

Would you pay subscription to get rid of the annoying commercials or get better quality content to bring back the ultimate visual experience at home?

The answer is yes if it is for a serious movie, TV watchers watch their favorite content.

Yes if hulu is the main entertainment source.

May not be subscription as it is a kind of commitment, but people don’t mind to have an option to be able to purchase their favorite content instead of going to the netflix.com or cinema.

Attractive more audience, make them finding the comfort zone that they can find on cable TV, netflix.com and cinema means giving them more options and chances to stay in hulu.

 

Hulu  v.s. TuDou

Tudou.com is a Chinese version between hulu.com and youtube.com.

The differences between Tudou and hulu is the content resource.

The resources on tudou are from user. Users share their movie, their video. So the quality various. You can search one movie, result with different resolution and qualities.

“Everyone is a director. Everyone is a producer. “ – Tudou

Tudou is Free and low maintenance or self maintain by their users: the directors and producers.

Tudou’s business model is from inline commercial on the web site and the upload, download user experiences. The watching experience is ads free. Just to be generous to their directors and producers

Well, where does Hulu go? Richer and $$ experiences or free self maintenance experiences?